What a service business site is actually for, and the pages that do the work.
A service business website has two jobs, and most sites only do the first. The first is proof: showing that you do this work, in this town, for the person reading. The second is turning interest into a booked slot without a phone call in between. That is where a quote page earns its place, because people standing in a flooded kitchen want a number and a time. The free Google profile does more of the first job than the site does, and finishing it takes about twenty minutes.
The free listing that two thirds of your customers see first usually has last year’s hours, three photos, and no services. Here is the short version of fixing it.