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Website

What a service business site is actually for, and the pages that do the work.

A service business website has two jobs, and most sites only do the first. The first is proof: showing that you do this work, in this town, for the person reading. The second is turning interest into a booked slot without a phone call in between. That is where a quote page earns its place, because people standing in a flooded kitchen want a number and a time. The free Google profile does more of the first job than the site does, and finishing it takes about twenty minutes.