Search4 min read
The shortlist is three names long
Most people compare three or fewer businesses before they decide. If you are not one of the three, you are not in the running.
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Where customers look now, from the map pack to the assistants, and what shows up when they do.
When someone needs a plumber, the search barely resembles what it did five years ago. Two out of three Google searches never leave Google, so the map card with your hours, your photos and your newest review is the storefront. Nearly half of customers now ask an assistant instead, and the assistant reads your profile, your site and your reviews, then checks whether they agree. Most people compare three businesses before they call. The whole game is being one of the three.
Search5 min read
Half of your customers now ask an AI who to call
In one year, the share of people using AI tools to find a local business went from 6% to 45%. Here is what those tools look at before they say your name.
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Search4 min read
Most searches end without a click. Your Google profile is the website now.
About two out of three Google searches end on Google. For a service business, that makes the free profile the front door and the website the back office.
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