Reviews4 min read
Reviews older than three months stop counting
97% of people still read reviews. 74% only trust the ones written in the last three months. A five-star average from 2024 is not doing what you think it is.
Read more →Reviews
Stars, recency, replies, and the small habits that keep the newest review from being last winter.
Reviews stopped being a scoreboard a while ago. People read the newest ones rather than the average, and three quarters of them look for reviews written in the last three months. A five star rating built in 2024 quietly stops counting. What replaced it is a rhythm: a few real reviews every month, each answered in your own words, soon enough that the reply sounds like a person. Slow replies and copied ones now read as a warning sign.