He Would Have Told Everybody About It
When Luke Holle first started his business, he called his father almost every day. This summer, he finished the biggest job of his life without him.
Trade schools can become a steady hiring lane
More students are choosing hands-on career training. Service business owners can help shape that training and meet workers before they enter the job market.
Hazardous waste and old customer files need a disposal plan
A California pest control settlement shows how two back-office chores can turn into a large legal problem. Owners should set clear steps for chemical waste and customer records before either item reaches a trash bin.
A jobsite threat needs the same stop-work power as a deadly hazard
A crew dispute can turn into a safety emergency fast. Owners need a written plan that tells workers when to leave, who calls police, and where the crew meets.
Top Stories
All storiesThe shortlist is three names long
Most people compare three or fewer businesses before they decide. If you are not one of the three, you are not in the running.
Most searches end without a click. Your Google profile is the website now.
About two out of three Google searches end on Google. For a service business, that makes the free profile the front door and the website the back office.
Your quote page is your best salesperson. Most sites do not have one.
People standing in a flooded kitchen do not fill out contact forms. They want a number and a time.
Reviews older than three months stop counting
97% of people still read reviews. 74% only trust the ones written in the last three months. A five-star average from 2024 is not doing what you think it is.
“I’ll post tomorrow” is the most expensive sentence in home services
Most small businesses spend one to ten hours a week on marketing. The ones that spend zero are not saving time. They are borrowing against next month’s calendar.
More Stories
- Storm roofers need contracts that do not depend on insurers
- GoodLeap HVAC lease offers new options for contractors and homeowners
- Addressing the skilled trades labor shortage
- The twenty-minute Google Business Profile most owners never finish
- Half of your customers now ask an AI who to call
- The two photos every job needs
- Apple Maps, Bing, and the directories nobody checks
- Your camera roll is a marketing department that never clocked in